An Anthropologist’s Inside View of Disney

22 Nov

Anthropologist Jean Baudrillard decided to take a closer look at the Disney parks. Digging deeper than just observing how the parks run on a day to day basis, Baudrillard has discovered some important, not so talked about secrets Disney tries to keep hidden. Through her research she has come to discover that the “real” that Disney portrays is just and illusion of real. Disney has the ability to alter human desires, and uses techniques to make us believe that we not only want but NEED them and their products. At this rate, Baudrillard believes that there is no reason why Disney wouldn’t take over the human Genome. However, Disney is not alone in this process. It is part of a much larger conglomerate of society today that tells us how our imagination should work, and instructs which technologies to use and how, and makes us believe that we will not be functional members of society if we stray from this path. According to Baudrillard, we are no longer spectators, but extras in a world of virtuality.

Baudrillard, J. (1998). Disney World Company. Temporary National Theatre. November 9, 2010. http://temporarynationaltheatre.dk/TEXT/DISNEYWORLD_COMPANY.pdf

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3 Responses to “An Anthropologist’s Inside View of Disney”

  1. DisneyInfluence November 22, 2010 at 7:41 pm #

    You make an interesting comment saying that Disney has the ability to alter our consciousness. What I wonder is that if this is possible then why not use that and do it for good? I can see that in the other blgs that there are interracial relationships which I think is great for Disney to show but at the same time was it only done for profit? Its scary to think of one company taking over!

  2. effie724 November 22, 2010 at 9:32 pm #

    The conglomeration of Disney is unavoidable. Everywhere you go, and everything you see can probably be linked to Disney and their ideas in some way. This would be a problem in and of itself, even if it did not have subliminal messages shaping thought of race and gender. This is relatable to Disney starlets’ monopoly of the tween market.

  3. ljcosta November 23, 2010 at 9:34 am #

    Wow- it is really scary to think that Disney could possibly have the ability and force to take over the human Genome. And that’s also a good point that if they have this power, why not use it for good. The answer to that is most likely because “good” doesn’t have as high of a profit.

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