Anthropologist Jean Baudrillard decided to take a closer look at the Disney parks. Digging deeper than just observing how the parks run on a day to day basis, Baudrillard has discovered some important, not so talked about secrets Disney tries to keep hidden. Through her research she has come to discover that the “real” that Disney portrays is just and illusion of real. Disney has the ability to alter human desires, and uses techniques to make us believe that we not only want but NEED them and their products. At this rate, Baudrillard believes that there is no reason why Disney wouldn’t take over the human Genome. However, Disney is not alone in this process. It is part of a much larger conglomerate of society today that tells us how our imagination should work, and instructs which technologies to use and how, and makes us believe that we will not be functional members of society if we stray from this path. According to Baudrillard, we are no longer spectators, but extras in a world of virtuality.
Baudrillard, J. (1998). Disney World Company. Temporary National Theatre. November 9, 2010. http://temporarynationaltheatre.dk/TEXT/DISNEYWORLD_COMPANY.pdf